Margherita B: “By Milena Salvemini” Spring Summer 2021 collection: the pandemic that does not discourage but becomes an opportunity for a rebranding. From Procida to Harvard, the case history of Margherita B, the Made in Italy brand that with a digital revolution has tripled its turnover in times of pandemic.
The Spring Summer 2020 collection designed by Erica Iodice, creative director of the brand, is an ode to the contamination between couture and prêt-à-porter.
The contamination of these two worlds generates a dialogue between the different peculiarities of them, creating a perfect daily couture.
Make use of reason, freedom and happiness for the purpose of improving living. With these principles the Enlightenment has projected the world towards progress as Aigner does with the new Fall Winter 2019/20 collection. Christian Beck reinterprets the century of lights with garments characterized by clean lines, contrasting details and layered textures.