P.Rew.: Probeatagency P.r.
North Sails is the Official Clothing Partner of the 36th edition of the America’s Cup presented by Prada, the oldest sports trophy, with 168 years of history. The regatta maintains its status as an event par excellence and North Sails is proud to once again confirm its presence at the highest level in the sailing world through this international competition.
North Sails‘ connection with the America’s Cup began in 1980 and lasted for nearly four decades thanks to its technological innovations in the sails that led 12 boats to victory. The brand returns to collaborate with this event and to celebrate the extraordinary opportunity, presents a unique capsule collection, which puts innovation first and embraces a new focus on sustainability, which North Sails defines “Sustainable Performance” as the garments are characterized by details and technical performance, as well as being made of recycled materials.
For the Spring Summer 2021 season, the North Sails collection for 36th America’s Cup presented by Prada consists of a selection of outerwear, knitwear, t-shirts, polo shirts and of course costumes for men, women and children. Among the key leaders we find:
New York Vest: the vest is characterized by the mix and match of materials and performance details. Made of water-repellent quilted fabric with pockets in a contrasting color, the back of the is instead finished in recycled polyester softshell while the interior is padded with Repreve, a fiber obtained from the recycling of plastic bottles.
Perth jacket: a special reinterpretation of the iconic Sailor jacket with which the brand pays homage to the America’s Cup. The model is made of recycled polyester with a water-repellent treatment, has pockets with zip in contrasting colors and a collar with internally printed regatta lettering.
Hauraki jacket: an anorak jacket with a high-performance and modular design made of water-repellent and waterproof recycled polyester, with heat-taped seams for even greater protection and adjustable cuffs to ensure maximum grip.
Takapuna racket: the Takapuna women’s jacket is made with water-repellent recycled technical fabric and is finished with functional details that guarantee comfort and protection.
Orewa sweater: the Orewa sweatshirt, also in the full zip Mauriwai version, is made of stretch fleece with a pocket on the sleeve in 3-layer fabric.
Vicente Castellano – Executive President of North Sails Apparel – said: “It is a very exciting time for North Sails as we continue to invest in the brand globally and the America’s Cup embodies values that are very close to us. We are proud to launch the America’s Cup collection made entirely from recycled, high-performance materials that testifies to our passion for preserving the oceans and for future generations.
The 36th edition of the America’s Cup presented by Prada will be the pioneer regatta in innovation, pushing forward the limits of technique and technology with the participation of the best teams in the world. Although boats and rules have evolved over the years, the shared history and passion for sailing remain constant values ”.
A spokesperson for America’s Cup Events (ACE) – organizer of the 36th edition presented by Prada – said having North Sails as Official Clothing Partner was a welcome added value. “Given North Sails’ reputation for producing innovative and performing apparel, the partnership with the brand is natural and exciting and has great potential. We are delighted to work with them and to present the North Sails collection to America’s Cup fans around the world. “ About North Sails.
North Sails was founded in 1957 by Lowell North, an American sailor, Olympic gold medalist and engineer with a dream: to create the fastest racing sails in the world. Year after year, Lowell North and his team introduced innovative technologies that led them to excel in many races. In 1989 North Sails launched its first clothing collection with its headquarters in Italy, in Rapallo. Today the spirit of Lowell North is transmitted in the North Sails Collection, designed and developed for those who love to face challenges on the open sea but also to navigate modern life.
North Sails’ motto is “Go Beyond”, or push yourself to go where others can’t. Exploration and innovation are the cornerstone and fundamental elements on which the brand has always been based, and the brand’s sense of responsibility for its protection and safeguarding the planet also arises from the close link with the ocean.
About 36th America’s Cup presented by Prada
Considered as the main event among international regattas, the America’s Cup dates back to 1851, when the schooner America crossed the Atlantic from New York to participate in the World’s Fair in England, and won the regatta around the Isle of Wight against a fleet of British yachts for the 100 Pound Cup. In 1857 the trophy was renamed the “America’s Cup” and donated to the New York Yacht Club as a prize for an international yacht club regatta.
Under the rules established for the competition, the winner of the America’s Cup Match gets the right to organize the next edition, including the choice of location and type of competing boats. American boats successfully defended the trophy 24 times, from 1870 to 1980, until in 1983 Australia II became the first challenger to defeat the American Defender and take the Cup away from US shores. Since then, the America’s Cup has been won on five occasions by American boats, twice by Swiss boats and three times by New Zealand crews.
In 2016, in Bermuda, during the 35th America’s Cup, Emirates Team New Zealand defeated Defender Oracle Team USA. Immediately after the final race, the Luna Rossa Prada Pirelli Team syndicate, led by Prada co-CEO Patrizio Bertelli, was officially accepted as Challenger of Record. The Kiwi team subsequently announced that the 36th edition would be held in Auckland, New Zealand, in March 2021, to be held with the new and revolutionary AC75 monohulls, and with Prada as presenting partner.
The challenge of three other Challengers for the 36th America’s Cup presented by Prada has been accepted: Ineos Team UK from Great Britain, NYYC American Magic from the USA, and a second American team, Stars + Stripes Team USA.