Nanán, the childhood brand symbol of quality and sweetness, back on stage in Pitti Immagine Bimbo also for this new edition in Florence from 21 to 23 June.
Among the many novelties that the company will present during the prestigious event, it stands out the collaboration with Campomarzio70, a national and international reference point for niche perfumery and sophisticated cosmetics fans.
Campomarzio70 will perfume, literally, the Nanán exhibition area with an exclusive preview of the fragrance, developed to express the olfactory identity of the brand that customers and visitors will be able to discover in absolute preview through an ad hoc diffusion system. This exclusive fragrance will characterise the baby care line, the mother’s body care line (with a special focus on the post-partum phase), baby fragrance and the environment line, whose debut is scheduled for the next autumn.
There are also news on the childrenswear front, which has always been characterised by the quality and refinement of the models, with a collection inspired by futuristic journey’s theme, overflowing with colour, verve and elegance, particularly enhanced in the ceremony look.
The stages of this imaginary adventure are realised in the three exclusive lines of Spring Summer 2024: they range from Desert, characterised by natural and pastel shades, to the notes of white and royal blue of Cruise, up to Garden, for a wardrobe of flower power outfits with vibrant chromatic touches.
The Spring Summer 2024 collection presented in preview through a tender and glamorous fashion show that, on June 21 at 12 o’clock, will inaugurate the Nanán events scheduled for this Pitti.
The exceptional patroness of the show, which will be inside the brand’s exhibition area, will be the model and showgirl, as well as mother of two little girls, Cristina Chiabotto. With her refined beauty and genuine spontaneity, the former Miss Italia perfectly embodies Nanán’s mood of sweetness and elegance, and conveys its refined allure, but at the same time overflowing with tenderness.
On the other hand, on June 22, infant sleep consultant Elisa Biondi, followed and known on social networks as la tata del sonno, will be present at the Nanán exhibition space to offer advice and to satisfy doubts and curiosity about babies world.
Since four generations, the Di Liello family has been in the perfume business in Rome. Today, with Campomarzio70, it combines at its own important retail reality – four stores in Rome and then Milan, Florence, Cortina, Forte dei Marmi, Porto Cervo, Riccione and Como; franchises in Palermo and Sofia, as well as corners in Rinascente Duomo in Milan and in Rinascente Roma Tritone and numerous shop-in-shops in various Italian cities – with the distribution of over 20 of the latest fragrances and skincare brands selected all over the world. The common denominator? Quality. Absolute quality.
P.Rew.: Twins PR&Media