Calvin Klein announces that Italian singer-songwriter Levante wears a pair of Calvin Klein glasses from the Spring Summer 2023 collection in the music video for her new single “Canzone d’estate“.
A homage to the characters in “The Cook, the Thief, His Wife and Her Lover”, the best known and most original film by cult director Peter Greenaway, where a radiant Levante is shown ready to give herself with glee to the characters who lavish loving care on her, only to “prepare” her like a delicious meal, until they are satiated with her.
The bold CK23503S acetate eyewear worn in the video features an innovative butterfly-shaped front. Solid-coloured lenses fit into the milled front to create a chic, ultra-contemporary look that becomes even more special thanks to refined details such as the iconic metal appliqués on the front.Calvin Klein eyewear is designed, manufactured and distributed by Marchon Eyewear. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors in over 80,000 retail outlets in more than 100 countries.
Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality spectacles and sunglasses. The company markets its products through prestigious brands, including Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, supplying over 80,000 customers in more than 100 countries. Marchon Eyewear is a VSP Vision™ company that aims to develop human potential through the improvement of vision and provides its 85 million members with affordable, accessible and high quality eyewear and optical products. Marchon Eyewear has a long tradition of commitment to sustainability and corporate social responsibility initiatives (Eyes on tomorrow). For more information visit www.marchon.com.
Calvin Klein is a renowned global lifestyle and fashion brand with a history of bold and innovative ideals that inspire all their creations. Born in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication. This creates a canvas that opens up endless possibilities for expression.
The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance – are all united by the goal of transforming everyday elements into globally iconic statuses. Each brand has a distinct identity and position in the retail landscape, offering the opportunity to market a range of universally beautiful products to domestic and international consumers with different needs. Our products are driven by responsible design, high-quality construction and the elimination of all superfluous details. We aim for unique, dimensional pieces that always fit well and maintain their relevance season after season. In 2022, global retail sales of Calvin Klein products reached approximately $9.3 billion.
Calvin Klein continues to consolidate its position as a pioneer in emerging digital platforms and modern marketing strategies. Since its acquisition by PVH in 2003, Calvin Klein continues to drive a focused approach to increase the brand’s global relevance, presence and long-term growth.
P.Rew.: Negri Firman PR & Communication