Anteprima presents digital elegance Fall Winter 2024/25 collection
Anteprima presents a collection that redefines the boundaries between real and digital, celebrating innovation, creativity and elegance in an increasingly complex and unconventional world.
“The world is unpredictable and changes every day. We are moving away from certainties. This inspired the concept of ‘digital elegance’, a style that is punk, bold, energetic and at the same time intellectual. In this digital age, I still believe that fashion has the power to influence people, feelings, thoughts and actions. I will continue to create the collection to empower women and their contemporary lives,’ explains Izumi Ogino, Creative Director of Anteprima.
Craftsmanship and technology intertwine in the new Anteprima Fall Winter 2024/25 collection, presenting two distinct yet complementary realities. Modern aesthetics that reflect the beauty of the digital age that has revolutionised the way we interact with the world around us, offering new opportunities for artistic expression and reflection on the relationship between design and technology.
“The encounter between craftsmanship and technology is something I have always believed in and it is the key element of Anteprima, which has always been expressed in our signature bag, the Wirebag. Innovative material vs handmade craftsmanship. The contrast between the Row Rough material and the shimmering Precious material is amazing and is something I love about this collection,’ Izumi Ogino points out. Izumi Ogino.
The digital wave that permeates the Fall Winter 2024/25 collection is expressed in digitally created distorted patterns, fluid lines and textures that stimulate the senses through layered fabrics, the result of the synergy between creativity and technology.
Digital and pixelated floral graphics suggest a surreal atmosphere that becomes the highlight of the Autumn Winter 2024/25 season, reflecting the distortion of AI technology and suggesting visual illusions that challenge the perception between real and digital.
From 2D to 3D and vice versa: these features are used to enhance key elements to interactive, eye-catching and playful pieces. Decisive glamour through glossy wet-look liquid finishes such as metallic film, soft mirror effect, irregular square sequins, translucent silver gloss and acrylic sheen.
A dress with sculptured shoulders and a narrow hemline, featuring a knitted design with shiny metallic nylon on one side and compact viscose on the other.
Digital party: the ensemble features a knitted fur design made from a blend of polyester and nylon metallic sparkles, featuring a hip-length coat with metallic thread accents. Accompanied by a mini-dress with matching detachable hood made of silver mesh.
The oversized double-faced wool coat embraces a gender inclusive silhouette, elegantly paired with wide-leg PU Venice trousers. The tailored knit shorts adorned with chains add a touch of boldness and glamour to the collection.
A design that stimulates all the senses by encouraging experimentation and the fusion of modern technology and aesthetics by combining the nervousness of the cyberpunk aesthetic of the 2000s with the sophistication of haute couture.
The digital wave that permeates the collection is expressed in digitally created distorted patterns, fluid lines and textures that stimulate the senses through layered fabrics, the result of the synergy between creativity and technology.
Digital and pixelated floral graphics suggest a surreal atmosphere that becomes the highlight of the Autumn Winter 2024/25 season, reflecting the distortion of AI technology and suggesting visual illusions that challenge the perception between real and digital.
From 2D to 3D and vice versa: these features are used to enhance key elements to interactive, eye-catching and playful pieces. Decisive glamour through glossy wet-look liquid finishes such as metallic film, soft mirror effect, irregular square sequins, translucent silver gloss and acrylic sheen.
A dress with sculptured shoulders and a narrow hemline, featuring a knitted design with shiny metallic nylon on one side and compact viscose on the other.
Colour takes centre stage, combining the creative vibrancy of artificial intelligence with softer, otherworldly elements:
from technology-influenced pastels such as mint and powder, to bright technological aquatic tones such as wisteria, amethyst, magenta and yellow, to black blue, grey and khaki. An immersive video designed by studio WOW during the Fashion Show will transport viewers into the digital world with the same colours and emotions as the live fashion show, creating a unique sensory experience.
P.Rew.: Guitar Press Office
