The Bottega Veneta Pre Spring 2020 advertising campaign celebrates and subverts the iconography of modern luxury, continuing to define through the images of photographer Tyrone Lebon the new visual identity of Bottega Veneta conceived by the Creative Director of the maison, Daniel Lee. An oversized gold chain runs through a photo studio; the space that has not been touched up creates a tension between raw and sophisticated elements.
Continuation, evolution, refinement. For the Pre Spring 2020, Creative Director Daniel Lee continues to define the reality of a wardrobe for contemporary life.
The pieces seamlessly connect with the past collections: they weave together, expanding both choice and the language of the house. It is precise, considered, elevated.