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Kyme’s new “Giant Collection” is a tribute to the individual, to being sometimes against the tide but always true to oneself, to the ability to see opportunities where others see limits, to feeling like a ‘giant’ to oneself and to oneself for who one is: unique.
Kyme’s contemporary vintage style is expressed in genderless and over shapes with a 70’s attitude with the “Joseph” and “Lawrence” models.
Kyme looks at summer 2021 with the eyes of the sky and the sea. The joy and lightness of the shades of blue and blue, now lighter now more intense, come to life in the shades of the models of the Apulian brand
This Summer 2020 appeared immediately uncertain and precarious, if we would describe it with an Instagram filter it could be a matte and nostalgic one.
In reference to the need to express a feeling of renewal and revolution of the brand, undertaken during the previous collection, the new Kyme collection draws inspiration from a historical period of breakdown: the youth revolutions of 1968.
Those who own them want more and more beautiful, those who don’t have want them; I’m talking about eyeglasses, wether sunglasses or not, they always come with us and everybody has at least one. Eyeglasses can change us and so it is very important to chose the right one, the right shape.