In a sort of modern mythology, Burberry’s Spring Summer 2021 collection tells the love story between a mermaid and a shark: a fairy tale with an unexpected plot, set in the deep ocean, whose water becomes the reference model for Chief Creative Officer Riccardo Tisci.
‘I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.’
‘At the core of what we are doing at Burberry is a passion for the house to become an identity and a lifestyle – one that transcends barriers and is inclusive to all.
This campaign explores the many facets of British culture and how they coexist. Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinct lenses.’
Gigi Hadid wore the Burberry Monogram stripe print cotton trackpants in New York. Earlier this month, Gigi made her campaign debut for Burberry with images shot by photographer Nick Knight showcasing the fashion house’s first-ever Monogram collection designed by Chief Creative Officer Riccardo Tisci.