by Cristina Rizza
A mood inspired by a lifestyle of other times but at the same time the one played by Max Mara for the Spring Summer 2018.
It is back in the mid-1800s when Baudelaire’s poem was taken from an ever-growing Paris, ready to become the metropolis of today.
There is no separation between the urban life atmosphere, that of the business that arose in those years and that of a bar, for a cocktail drunk right after, exactly what happens today: the cosmopolitan woman wants to wear something from 8:00 at 20:00, formal for the office meeting and chic for the no-stress appetizer.
Here is the reason for the choice of linear silhouettes, with sutorial cuts, often highlighted by the use of the organza.
The palette is minimal: white, black and stone color the chosen colors, which only shimmer in a light gray or wisteria. The historic logo of the maison is embroidered ton over trench coats in linen and organza cravats, trousers and coats borrowed from his wardrobe, on the other hand it goes beyond the skirts, long to the ankle.
The bag is soft and oversize, to contain everything you need from the tablet to the beauty case, the sandals are high, to remind you that even in the simplest and comfortable look you need a super feminine detail. New entry for sunglasses: The Iris model is round and light lenses, halfway between a 50’s diva and contemporary business woman.
A wardrobe that does not distinguish the day and night so that of Max Mara for the next spring summer, dedicated to today’s women who never forget to take inspiration from the past, to interpret the fashion of today’s best.
