From 25 to 27 October 2019 the Milan office will be the protagonist of DJ sets, art installations, workshops and talks related to art, fashion, inclusiveness and sustainability.
The Tortona area Milanese showroom of the Brazilian brand takes the opportunity of Melissa’s 40th birthday to present a full calendar of events dedicated to telling the heritage and the philosophy that accompanies the creation of shoes and accessories in Melflex scented rubber since 1979.
Melissa opens the doors of its showroom in Via Vincenzo Forcella 13 to fans, press, influencers and the public to celebrate the achievement of this important goal and offers three days of workshops, talks, live performances, brunches and DJ sets inside “Casa Melissa“.
The idea is in fact to tell the brand’s connection to the world of art, design and fashion in a vegan and cruelty free perspective with an important reference to issues related to sustainability. A real home with rooms dedicated to the kitchen, bedroom and living room, all taken care of down to the smallest details to translate Melissa’s relaxed and joyful mood and her DNA into the furnishings.
Melissa continues to choose to support the young promises by dedicating the space as a frame for three different works created by talented artists, all inspired by themes covered by the brand. The artist and illustrator Alessandra Pulixi, aka La Fille Bertha, translates her imaginary populated by figures that inhabit a timeless and surreal reality, creating an installation dedicated to equality and the inclusion of diversity directly on the wall and mirrors of the Melissa location.
The theme of the importance of recycling will instead deal with the 2mx2m work in recycled and recyclable paper created by the peculiar pop and surreal aesthetic of the artist Adriana Napolitano.
Adriana Napolitano
The third talent involved is Ilaria Colombo, Milanese illustrator and visual designer with a great passion for the sneaker world that will make three different illustrations for Melissa, paintings that will characterize Casa Melissa in all its activities.
The opening party will be held Friday 25/10 from 6.00 pm to 9.00 pm and will see two special DJ sets from Veronica Mirra and Lina Galore, social icon and star of La Boom.
Saturday 26/10 the Melissa showroom will host a vegan brunch in collaboration with MACHA Cafè from 12.00 to 14.00, which will precede the Tea Break with CookYes customized biscuits, all delights to be enjoyed right in Casa Melissa’s kitchen. From 3.00 pm to 4.00 pm, an “Eco Talk” is planned which will deal with issues related to sustainability and will offer green solutions to contribute to a better future.
The day ends then from 4.00 pm to 7.00 pm with the upcycling workshop held by Ilaria Colombo during which it will be possible to give new life to an old T-shirt or bag with the Tie Dye technique. For those who won’t wear anything, a few pairs of socks will be available to try the different techniques.
Sunday 27/10, third and last day of opening, from 12.00 to 14.00 the vegan brunch formula will be repeated with MACHA Cafè, an appointment that will precede the special workshop connected to the glam and sustainable world of natural cosmetics with Alexia Nikolakeas, model and make-up artist, in collaboration with Espressoh.
The visit to the showroom to view the artistic installations and the venue is always allowed, but the individual activities are limited in number due to the limits imposed by the Location.
Two one-hour options, from 15.00 to 16.00 and from 16.00 to 17.00, for 15 people each. From 2.00 pm to 5.00 pm it will be possible to re-enroll in the upcycling workshop and learn about Tie Dye techniques. Casa Melissa will finally be animated by the live performance of Miriam Ayaba, the talent of The Voice 2019 who with her charismatic voice will entertain guests from 5.00 pm to 6.00 pm.
An integral part of Casa Melissa’s bedroom wardrobe is also the limited edition products symbolizing the 40th anniversary, the Alma shoe and the Origem bag. These exclusive proposals pay tribute to the Melissa origins of plastic nets production to protect the large bottles of wine that are still used today in craft and family-owned wineries in southern Brazil.
Precisely these networks belong to the Melissa DNA and have been a creative spark for all the subsequent creations proposed in recent years.
