The Biagiotti Group carries on a heritage of values aimed at the future and progress, and to testify to the union between art and fashion, which has become the new cultural and avant-garde form of the third millennium.
P.Rew.: Brtelli Pigola
Laura Biagiotti sponsor of the ‘Casa Balla. Dalla casa all’universo e ritorno’
On the occasion of the 150th anniversary of his birth, the MAXXI Museo nazionale delle arti del XXI secolo Century Arts celebrates Giacomo Balla with an exceptional project curated by Bartolomeo Pietromarchi Director of MAXXI Art and Domitilla Dardi Curator for the Museum’s Design.
The project involves the opening to the public, for the first time, of the house in via Oslavia in Rome, transformed by the master into a total work of art and the setting up of a large collective exhibition that highlights the extraordinary relevance of the futurist master , housed in the spectacular Galleria 5 of MAXXI.
The Casa Balla. Dalla casa all’universo e ritorno exhibition.
will exhibit an important nucleus of works by the Futurist Master Giacomo Balla on loan from the Biagiotti Cigna Foundation and from the Laura and Lavinia Biagiotti private collection of great interest as regards the studies and achievements of futurist applied arts, a fundamental activity di Balla who thus gave rise to the drafting of the Manifesto of the Futurist Reconstruction of the Universe (1915). The works on display include: furniture (Hangers), tapestries (Futurist lamp), furniture projects (Project for a pink room, Tarscibalbu, Project for shop) and the door of the Red Study.
Furthermore, it will be possible to admire the studies carried out by Balla for fashion, including: Scholarship study of 1916, Modificanti of 1914, the Gilet by Giacomo Balla of 1924-25, the Study for dress, the Dress for daughter Luce of 1930, Studies for pullover patterns from the 1930s and the Abstract Composition Scarf Pattern from the 1930s. Also on display is the large tapestry of the Futurist Genius, part of the Laura and Lavinia Biagiotti private collection, exhibited for the first time in 1925 at the Paris Expo, a symbol, with its prism of tricolor lights, of Italian industriousness and well-being..
“It is a privilege to be able to support the extraordinary ‘Casa Balla. From home to the universe and back ‘as a further sign of our bond with the city of Rome, with culture and futurism. I borrowed from my mother Laura the passion for futurism and for Giacomo Balla, for energizing colors and shapes, for brilliant avant-garde intuitions. The futurist reconstruction of the universe passes through creativity, not only through technology, and suggests a new, creative, dynamic and confident attitude. To design the future, every day “.
Lavinia Biagiotti Cigna
The collaboration with the artist Alex Cecchetti
Laura Biagiotti, on the occasion of the Casa Balla exhibition. From universo e ritorno e ritorno
, she collaborates with the artist Alex Cecchetti participating in the project of the performance ‘How the moon is seen sometimes in broad daylight’, a total work of art with a ballian spirit that combines fashion, dance, music and performance. The opera clothes were designed and painted by Alex Cecchetti and made by Laura Biagiotti. The collection of costumes created for the performance consists of 12 skirts and 12 printed togas, as well as 6 skirts that act as a neutral canvas to accommodate the artist’s manual painting. The choreography will be performed by the corps de ballet of the Teatro dell’Opera in Rome. Alex Cecchetti’s live performance dedicated to dervish dances is scheduled at 7 pm on June 16, 2021.
The Laura Biagiotti Futurballa Capsule Collection
Giacomo Balla’s Balmoda has often been a source of inspiration for Biagiotti fashion: the Laura Biagiotti Futurballa capsule collection will be launched on June 16 and contains a collection of limited edition garments and accessories inspired by the prints and works of the futurist Great Master Giacomo Balla.
The Laura Biagiotti Futurballa capsule collection is an art-à-porter message: a conscious whirlwind of color and lightness, simplicity and freedom. Thinking about and declining the future generates dynamism and creative force, rhythm, movement, trust, something that closely resembles optimism.
