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Roberta Biagi: The heat of Marrakech through Nima Benati’s lens

by Clara Fallocco
The new Fall Winter 2017/18 collection by Roberta Biagi in inspired by the hot atmosphere of Marrakech. Morrocan intense views, sounds and colours are portrayed by the pictures of the photographer Nima Benati.


These photos are perfectly in line with the brand’s common thread which is represented by a strong and determined woman with a โ€œchic but easy to wearโ€ mood. The shootings set in Marrakech’s sunny streets want to portrait the spirit of the city in order to represent the Fall Winter collection, from eco-fur details to linear clothes which recall the majolicas on Moroccan streets.The heat of Marrakech through Nima Benati's lensThe true protagonist of the campaign is the animalier pattern, declined in many different solutions, which represents the charme of a mysterious city rich in traditions. Geometrical figures –  in different combinations โ€“ remind of the houses and the buildings full of decorations which make Marrakech a unique place in the world.

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