P.Rew.: Attila&Co
A Bigger Splash Malone Souliers shoots the Runway Spring Summer 2022 campaign by the poolside
Malone Souliers’ Runway Spring Summer 2022 campaign celebrates the light-hearted optimism of a summer spent by the pool.
Inspired by colorful travel photographs and the dazzling jet set style of the 60s and 70s, the campaign showcases the Runway collection against a summer backdrop of candy-colored striped deck chairs, neon inflatables and sparkling blue waters – the perfect setting for our brand new models, ideal for taking on vacation.
Bright shades, light silhouettes and transparent textures are the key themes of the Runway Spring Summer 2022 collection, which offers a high-impact reinterpretation of iconic footwear perfect for days in the sun or summer evenings.
“For me, summer is synonymous with optimism, light and color. But it also means taking the time to relax, have fun and feel good. Imagining a peaceful afternoon aboard a gorgeous mid-century swimming pool is one way to put all of these things together.
This is why I am so excited to see our runway models come to life in the setting of this campaign. I hope it inspires our friends and customers to relax and get dressed up this summer – I will! ”
Mary Alice Malone – Founder & Creative Director of Malone Souliers
The Runway Malone Souliers Spring Summer 2022 collection is available on malonesouliers.com and in the Malone Souliers boutique in London, at 19 Mount Street.
