by Carmela Trabacco
Breath in, breath out 1969 -2018. Sportmax will soon be celebrating its 50th anniversary. The new Spring Summer 2018 collection arrives with a fluid and freedom style. A wonderful new femininity is created by the lightest of techno fabrics.
Well-being is instilled by the spirit and by the serenity of enjoying the freedom to be oneself. The trench coat takes a workwear slant with oversized angled pockets applied with tone-on-tone stitching. This two-fabric trench is long and proposed in a refined palette of colors of the softest cotton; with its special closure at the neck, it can be worn long or short depending on the weather.
Simply for the beauty of the gesture, the sleeves of the blouses and dresses are pulled up by an elastic and stay up thanks to the graceful cuffs; offering a practical and charming elegance. Who is the Sportmax woman? A woman that does not chase time but she embraces naturally. In its many forms, gabardine, stretch or poplin, cotton is prevalent throughout, offering a cool and natural sense of well-being. Bib-front dresses, oversized and in floral and plant motif prints –like giant hibiscus flowers which lend a surf vibe– are worn over light knit leggings in plain colors or with side bands. The iconic nylon gym bag, dressed up with leather detailing and a neoprene lining, is slung over the shoulder under the jingling chime of the jewelry, inspired by the metallic gear used for rock climbing. The Sportmax code word for the next season will be absolutely energy!
