by Manuela Cinti
North Sails, the historic company founded in San Diego, presented the new matching gear clothing and Autumn Winter 2019-20 collection, during the ninety-fifth edition of Pitti.
Let’s take a step back in time and catapult us into the magical 90s because that’s where North Sails wants us to immerse.
With a streetwear and contemporary key, the collection is filled with primary colors and graphic prints characterized by North Sails logos, all combined with the maximum performance of the garments which thanks to the most advanced technologies, offer to customer watertightness, lightness and versatility.
The outerwear is the focus of the collection, made with super-resistant technologies that satisfy the need to wear technical clothing without renouncing the urban style of the city man.
Sustainability is the guiding word of the brand that continues with the concept of re-use: recycle the fabric of the sails and reuse it through the creation of new fabrics and padding. Using less energy, water and chemicals, all for North Sails is designed to conserve the ecosystem of the oceans.
Sensitization is the prerequisite of the brand and communicating it is the goal of every collection.