P.Rew.: Genny Press Office
The warm wind of a summer sunset, the wild spirit of The Argentinian horses tamed by modern amazonians with a fair and romantic image; this is the imagery evoked by the new adv Genny Spring Summer 2020 campaign.
The shots with a strong equestrian appeal, present the Genny woman who likes to dress in a timeless elegance characterized by the adventurous allure but at the same time feminine and sophisticated typical of the brand.
The protagonists are the fiery colors of the Argentinian Pampa, with the spicy tones of paprika, turmeric and the more acidic colors of green that together with fabrics such as linen and inlaid cotton yarn enhance the naturalistic spirit of the collection.
But it is in the evening that the absolute femininity of the Genny woman emerges, enhanced by the wide and white dresses with pleated flounces and illuminated by lunar glows. The Genny Spring Summer 2020 campaign shows a free woman with a determined temperament, who loves Nature and the wind in her hair while riding wild steeds.
