by Gaia Schiavetti
The fight against COVID-19 is envolving us all, everyone is trying to give its contribute: someone just respecting rules, donating or creating charity projects.
Chiara Boni is one of the fashion brands which decided to activate their skills to fight against the COVID-19 pandemy donating all the profits of “Smile for Italy” Limited Edition to ASST LOMBARDIA -Associazione di Aziende Socio Sanitarie Territoriali della Regione Lombardia who is embracing all the sanitary structures in Lombardia region.
T-shirts are one again the iconic but simple way to delivery such an important message. In fact “Smile for Italy” Limited Edition by Chiara Boni includes two t-shirts, a dark and a white one, for him and for her.The project “Smile for Italy” by Chiara Boni has immediately found consent among celebrities such Nancy Brilli, Caterina Balivo and Natasha Stefanenko, friends to the designer and to the brand who didn’t exitate and embraced the project.
Fashion is giving a huge contribution to the fight against COVID-19 converting its production chain to produce masks, medical scrubs and hand-sanitizing gel or creating projects as “Smile for Italy” by Chiara Boni which make Made in Italy a messenger who has the hard duty to bring hope.
Every brand is writing a new page in history and we are, once again, proud of our italian fashion.