From the observatory of HOMI Fashion & Jewels here are some of the trends identified last February and now ready to invade the summer: maxi jewels, Mediterranean colors and traditions, without forgetting the art – precious – of recycling accessorize yourself!
Whether they are eccentric or minimal accessories, this season’s trend alert follows one rule: stop mainstream approval: style details, creations to customize, objects of desire, in mini or macro version, which give light to the looks and are made love without distinction.
Never before has the feeling of homeland love taken over: a declaration of love for Italy and its history is a message that can also be written with the help of unique creations that preserve the memory of the craftsman savoir faire and the they translate into postcard-jewelry reinterpreted in a contemporary key.
An Italian spirit that can be seen and worn; an unstoppable desire to enhance an all-Mediterranean essence in which color and vitality are brought to the fore and where undisputed protagonists are the accessories and bijoux that invite you to dare with courage: go-ahead with bright shades, with earrings- postal cards next to it to others who explore the realism of form and who linger on a new materiality.
Creations that smell of the Mediterranean transferred to works of art that capture the eyes and hearts of those who choose them: like the suggestive earrings of Amlè with the reference to the landscapes of the sea of the south of the Peninsula, the elegant I love Sicily collection by Simon, characterized by summer shapes and shades and again the shellearrings of the Greek designer Antonia Karra with the memory of the atmospheres of Mikonos.
Alexandra Tsoukala by AIBIJOUX‘s creations are an ode to energy, as in the case of the Shell Bracelet: the Greek designer uses the Plissé technique to create accessories that evoke the grace, lightness and movement of the dance. And yet the bags designed by the Uruguayan Sole Rodriguez: each created with a specific and unique combination of different and contrasting colors and materials: furnishing fabrics, wool, cashmere, vintage silk ties, embroidered linen.
The best way to be fashionable is, of course, to be respectful of the environment: here the watchword also for the jewels segment becomes creative recycling to bend the material to new and unprecedented variations that shine for sustainability. And not only. Matter becomes the protagonist of a virtuous process enhanced by strongly identity creations in which creativity is healthy and visible, as in the macro jewels of PIG’OH in which contemporaneity gives life to a new idea of matter.
Color and energy also in the clothing collections: Identity t-shirts are iconic and witty, all shades of pink and blue in the summer shirts of Au Petit Bonheur, HOMI Fashion & Jewels – not only a privileged platform for meeting supply and demand – but a cultural hub for anticipating new trends: in collaboration with the Politecnico di Milano, research into new trends and forecasting consumption scenarios is in fact constant and intense emerging. Fundamental data and analysis to support companies, brands and artisans who seek an orientation on the evolution of style and the market.
Next appointment with HOMI Fashion & Jewels: from 19 to 22 September 2020, in fieramilano (Rho).