Laura Biagiotti dedicates the new fragrance Roma Uomo Green Swing to the active lifestyle: the new frontier of masculine elegance.
P.Rew.: Bertelli Pigola press office
Roma Uomo Green Swing is the fragrance that Laura Biagiotti dedicates to the active lifestyle: the new frontier of masculine elegance. The classic Roma uomo, the historic perfume that since 1992 has been the olfactory seal of the Biagiotti style “for men”, joins the world of golf for which the maison has an authentic passion, so much so that it has created the Marco Simone Golf & Country Club, state-of-the-art sports facility that will be the official venue in 2023 of the 44th edition of the Ryder Cup.
Be Green is also one of the distinctive features of the Brand, which operates with natural fabrics and has always invested in greenery. An optimistic and gentle vision of life and the world of fragrances which is, and remains, a daily expression of beauty. “After all” Lavinia Biagiotti underlines “I live and work in the Roman countryside among the boundless green of the Marco Simone Golf Course, in a historical and ‘cultivated’, private and international place, between culture and nature, a combination that, after all, is everywhere the signature of Made in Italy “.
Hence the idea of Green Swing, a perfume with a green heart (geranium, violet leaves, tonka bean) that oscillates (to swing) between the citrus freshness of bergamot, the spicy aroma of cardamom and the sour sweetness of apple quince.
Daphné Bugey, Firmenich’s young and talented “nose”, closes the olfactory score with the woody notes of cedar, vetiver and cashmere wood, a vibrant and dry woody note that also has soft musky facets, until it becomes the very skeleton of the formula . Designed for refined and elegant men by definition, with a passion for golf and sport in general, the new men’s perfume by Laura Biagiotti is contained in the classic bottle that echoes the friezes of the Pantheon in its shape.
The colors change radically: grass green for the blown glass bottle, flamed and finally painted with water. The cap is optic white like a golf ball, in opaque polypropylene with matte finishes.
The same colors (grass green and optical white) with silver lettering are on the box with a material effect and are found in the image of the visual campaign: The green bottle in the foreground rests on a white surface. Behind it a golf iron that reflects the intense color of the glass and a white ball like the cap. All framed between two different shades of Green that give an idea of the upcoming Swing for men.