Il Diamante at the JWS Abu Dhabi
World Jewellery and Watch Fair
ADNEC, 9-13 November Stand D49 . International Designer Gallery
The year 2022 is marked by trade fair events for Il Diamante, a high jewellery brand that is also making its pluses known to the Italian and international market thanks to these happenings: craftsmanship, product exclusivity, innovation, manufacturing quality and the very pure essence of made in Italy.
The founders, Maurizio Martone and Roberta Bardon, believe in the strategic importance of participating in the most important events in the sector because, they say: “From the Middle East to the United States, from Canada to Europe, being able to tell our story, demonstrate our expertise and above all show our creations is rewarding us in terms of turnover and visibility”.
It is therefore not surprising that after the JIS FALL in Miami in October, Il Diamante will participate in the Jewellery & Watch Show to be held at the Abu Dhabi National Exhibition Centre from 9 to 13 November.
The JWS is under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence of the United Arab Emirates, and on average welcomes 8,000 buyers and brands from all over the world, proving for almost 30 years to be one of the most prestigious hubs in the Middle East in the extra luxury sphere.
At Stand D49 of the International Designer Gallery, Il Diamante will showcase the craftsmanship excellence that has characterised it since 1995 and that has made it chosen as a production partner by the most famous Italian and global jewellery brands. Lovers of challenges, since 2020 Maurizio and Roberta have embarked on this new adventure, creating their own brand that is proving to be anything but a start-up.
The result? The 20 lines of high jewellery – from those that revisit the great classics to the most innovative, from Iris, which features coloured and certified diamonds, to Eden, with its extremely fine scales reproduced by hand directly from gold, not forgetting 4D and personalisation, two exclusive patents – have conquered a clientele that wants unique and inimitable jewellery, including international celebrities such as Oscar winner Mira Sorvino and Italian artist Rossella Brescia, who has chosen to be Il Diamante’s testimonial.
The Maison di Valenza, a jewellery district famous throughout Italy, combines creativity with the use of state-of-the-art technical and instrumental equipment that allows it to have an extremely competitive pricing policy, while maintaining high quality and craftsmanship standards.
It has also always been attentive to internal and external sustainability factors that translate into professional, social and environmental ethics and shares the RJC (Responsible Jewellery Council) objective of an internationally responsible supply chain that promotes trust in the global jewellery industry through the adoption of the RJC Code of Procedures for the application of sustainable practices throughout the gold and diamond supply chain: from extraction to retail.
Diamond is not ‘only’ young because of 2020, but also because it invests in young people. Roberta Bardon, a multifaceted and eclectic CEO, and Maurizio Martone, the first micro-setting teacher in Italy and one of the first goldsmiths to use the microscope in goldsmithing and jewellery, lead a team made up of both new professionals and master craftsmen with long-standing expertise.
The brand, which has a cutting-edge e-commerce that allows customers to live the experience of a virtual boutique, is finally structuring itself to become an eco-sustainable company thanks to a state-of-the-art production plant with a low environmental impact and a high technological level, flanked by a modern showroom capable of welcoming Italian and international customers.
P.Rew.: Barbara Odetto Comunicazione & Immagine