From 21 November and throughout the month of December, Stroili’s solidarity initiative kicks off in all 341 jewellers and on Stroili.com in support of the Fondazione AIRC‘s childhood cancer projects.
Stroili has chosen to support the Fondazione AIRC, which has always been at the forefront of research into children’s tumours: in the last year alone, AIRC has supported 78 projects in this field, with a total investment of over 8 million euro.
At the heart of the solidarity initiative is a personalised greeting card which, from 21 November and throughout the month of December, can be added to Christmas purchases made in Stroili jewellers and on the stroili.com e- commerce website at the price of 1 euro.
Proceeds from ticket sales will be donated to the Fondazione AIRC to contribute to the progress of cancer research. “We hope that more and more people will participate with us in a socially responsible initiative that concerns us all in supporting AIRC and its researchers who work every day to defeat paediatric tumours,” commented Marco Licastro, Stroili’s commercial director.
The project promoted by Stroili once again confirms the brand’s commitment to concretely supporting scientific research in Italy, giving its jewellery that emotional content which, at Christmas as every day of the year, always makes a difference.
P.Rew.: Guitar Press Office