Atiimu is a new luxury footwear brand that combines architectural technology with Italian tradition. With the precision of an architect and the sensitivity of a goldsmith, its founder Atieh Nahed Moussi designs shoes inspired by jewellery, light and transparency, using architectural software to create his designs.
An architect with his own atelier in Lebanon, Atieh has dreamed of designing shoes all his life. “Heels are an architecture for the body,” she says of her passion.
An endless imagination and a strong vision led him to found his brand “Atiimu” of shoes and accessories in 2022. The first collection consists of 10 geometrically shaped creations in patent leather and customised chains, and each model is a reaffirmation of how generational savoir-faire can contribute to emerging production technologies and vice versa.
Atiimu’s symbol is the spark, a cone-shaped gemstone with 40 perpendicular engravings that creates a sparkling, multidimensional effect, capturing light and transcending contemporaneity.
It is the result of the designer’s research that reinterprets crystals and precious stones such as emeralds and baccarat crystals in a balance between vulnerability and strength.
Characterised by a facetted iridescence, the spark takes on different shapes for each model, from a jewel that caresses the ankle to a sculptural heel, becoming an expression of the wearer’s story, like a high jewellery creation.
The opulence of emerald green is alternated with the spectrum of tones of the collection’s materials, affirming the expressive design of the Atiimu brand.
The heel is designed on 3D software through the study of precise calculations based on measurements, ratios and angles, giving the Atiimu heel its distinctiveness.
P.Rew.: avenue PR