by Clara Fallocco
Primark presents its new Fall Winter 2017 collection celebrating individuality and timeless entertainment by the mixture of different styles. The new collection, portrayed in the campaign pictures, introduces a wider concept of “trend” and is characterised by a sparkling variety of textures, colours and patterns. The looks’ essentials are tradition, folklore, bright colours and a great amount of glamour.
Patterns are bold and brave: flowers for a more sophisticated style and check patterns for a bossier impression create an old-school look with a modern attitude. Primark’s Fall is full of bright shades which give a new meaning to the term “power dressing” by creating daring and contrasting outfits.
