by Gaia Schiavetti
Iceberg loves the street, loves to talk to the next generation, loves to make its fashion real and concrete.
After the success of the street show last February during the Milan Fashion Week, now London streets are enriched by the colors and the pop soul of the brand that made its debut at London Fashion Week as a special guest invited by the British Fashion Council last June 8th 2018. In addition to the street parade adored by fans of the brand (and us too), Iceberg presented with a fashion show the Men’s Spring Summer 2019 collection enriched by some looks of the women’s pre-collection that will be presented as always during Milan Fashion Week.
Iceberg Spring Summer 2019 collection
Iceberg and Londoner James Long, creative director since 2006, have inaugurated their British adventure with 40 pieces for men and women, two realities that for Iceberg are born to complete each other, come together in a common style that defines the true identity of the brand. The palette is absolutely saturated, energetic colors: blue, green, yellow, pink and flag red.
The technical shirt and football shirt are the perfect seal, the armor of the young contemporary man who uses sports fabrics in everyday life for their street style thanks to the 3D manufacture and for comfort and versatility. Glossy shirt and Triple printed denim, Warhol inspires the floral satin. A collection made by garments in which streetwear and sportswear meet, giving life to a very modern revival of the 80s, between hip-hop and sport mania. Peanuts and logomania are featured in the prints. It is a hymn to the power of colors, to the force of the past but also to a future that can only be better than the present; it’s the energy of a brand that embraces trends and eras, bringing Italy everywhere.