P.Rew.: Attila&Co. – foto Capsule arena x AVNIER © Virginie Cherie
Big news for Spring Summer 2021, the cross-category line and the collaboration with Avnier
Summer has now arrived and arena, a leading brand in the waterwear segment, presents its new collections for the arrival of summer, including the arena ICONS cross-category collection and the arena line X AVNIER, the result of the collaboration between the leading brand in the waterwear segment and AVNIER, an emerging fashion brand.
arena ICONS cross-category
For the Spring Summer 2021 arena ICONS, the unmistakable line characterized by the band with the arena logo, includes not only athleisure garments, but also the swimwear and beachwear lines, as well as a range of accessories for both training and leisure such as headphones, backpacks and bags.The creative concept behind this cross-category collection is inspired by the modern nomad trend, which is a line that combines functional elements with a typically casual look, designed for those who want to express their personality on and off the water. Iconic models that mix the sporting heritage of the arena with the contemporary trends of streetwear, characterized by the band with a three-diamond logo, and declined for this season in green, rust and orange.The theme of the collection is Welcome to digitaland, a world in which reality and digital merge, giving life to graphic elements and prints that combine the degradé effect with that of California wash, with bold and bright colors.
The collection is also characterized by a great attention to materials: men’s shorts and unisex Bermuda shorts, as well as a suit consisting of a jacket with zip and trousers – ideal for the first cold weather – are made of recycled polyester. An important step forward for the brand towards a path of sustainability, with the aim of contributing to a greener and brighter future and with the need to support environmental protection and respect for our planet.
The ICONS pool arena line consists of swimwear with MaxLife and MaxFit technology, while the swimwear, thanks to MaxDry technology, offers maximum protection from UV rays and quick drying.
arena X AVNIER
The encounter between the arena’s expertise in the waterwear sector and the world of music and street culture of AVNIER – an emerging Franco-Swiss fashion brand – gave birth to the arena x AVNIER collection, a unisex line of costumes and apparel that combines performance and urban style, to be worn in and out of the water.
The key garments resulting from this collaboration are inspired by the trend of gender neutrality of the GenZ.
This collection also winks at sustainability: the fleece sweatshirt, the anorak and the arena X AVNIER short-sleeved t-shirt are in fact made with completely recycled and eco-responsible materials such as recycled polyamide or regenerated cotton.