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Francesca Liberatore Spring Summer 2022 new collection . photo by Giuseppe Spena

Francesca Liberatore runway an example of communication and avant-garde show at the Odeon cinema The Space in Milan

by Elis Zen –  photo by Giorgio Cavestro
Francesca Liberatore fashion show amazes us with a new format of runway thanks to the collaboration with Naumachia network. Francesca thus presents the first Holographic Fashion Runway show in Italy at The Space cinema, in the center of Milan.



The format of this show gives expression to her creativity with the image as a starting point and reference the church of San Michele in Ferrara where fashion and design, history and Italian tradition come together.

Francesca Liberatore Spring Summer 2022
Francesca Liberatore Spring Summer 2022 . photo by Giuseppe Spena

Francesca Liberatore with this new format mixes Fashion and Design, at a fast pace of lights and shadows in a confrontation of ideas and theatrical lights. It is the projected video that serves this format as the backdrop for the fashion show conceived by Francesca Liberatore and the videomaker Alice Falco in collaboration with the teacher and fashion critic Alessandro Turci.

Francesca Liberatore Spring Summer 2022
Francesca Liberatore Spring Summer 2022 . photo by Giuseppe Spena

Thus the body can be glimpsed through the dress in a movement that follows the rhythm of the music, perception that the viewer’s eye captures art and technology want to anticipate what our future could be within this format, the holographic technology project while maintaining the authenticity and realism of the runway with the models in presence that appear and disappear in these images, like giants projected on the walls. It is a continuous play of lights  projected everywhere crossed by the steps of the models that moving  seem to bring the fabric to life.

Francesca Liberatore Spring Summer 2022 . photo by Giuseppe Spena
Francesca Liberatore Spring Summer 2022 . photo by Giuseppe Spena

The scenography of this format reflects in holograms a show that merges with reality. A theatrical setting with a rhythmic step, the models come out of the backstage floating like butterflies.

They wear light dresses rich in embroidery, lace and veils. The colors range from white to black, to green and pink. Gold is the color that come out like a flash light in the shadow of the theater.

Francesca Liberatore Spring Summer 2022 . photo by Giuseppe Spena
Francesca Liberatore Spring Summer 2022 . photo by Giuseppe Spena

The cuts and proportions are important with different lengths, sometimes deliberately asymmetrical. The different materials are organza and elastic gauze, and the coated details, the curls and the embroidered voile become long and wide, the tops with drapes.

A format that is a  tribute to lightness and femininity with the play of special effects simultaneously with the images thus creating emotions to the spectators.


The show also features another collaboration with the made in Italy brand Babouches Friulan, a company in Verona of shoes by the co-founder and creative Arianna Albertini produced entirely by hand.

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