Izumi Ogino, Creative Director Anteprima, for Spring Summer 2025 collaborates with Japanese artist Mika Tajima, who questions the nature of the coexistence between humanity and technology in his works.

Izumi Ogino, Creative Director Anteprima, for Spring Summer 2025 collaborates with Japanese artist Mika Tajima, who questions the nature of the coexistence between humanity and technology in his works.
The celebration of Anteprima’s 30th anniversary continues: the city of Milan, where the brand was born 30 years ago, is back in the spotlight to interpret its essence, the true creative hub and source of inspiration for Izumi Ogino, Creative Director of Anteprima.
For the Spring Summer 2023 collection, Izumi Ogino, Creative Director of Anteprima, interprets the history of the brand by carrying forward the values that have always characterised its identity
For the Fall Winter 2022/23 collection, Anteprima celebrates the female universe by showing through the clothes its manifesto, the founding philosophy of the brand: Smart and precious, with love.
Having Anteprimaโs 30th yearโs anniversary in year 2023 ahead, Spring Summer 2022 Anteprima Collection has decided to reflect โIzumi Oginoโ herself. What made who she is today and what is her next vision?
These days you are reading various news on our magazine on many events involving fashion. Among your favorites are the Fashion Weeks so today I will return to the catwalks with Anteprima, the brand led by Izumi Ogino who created one of the most evocative digital fashion shows of the various world calendars.
While I am going to write this news, Iโm already starting to feel to the music, the smells and the energy of a city like Havana that inspired the Anteprima Spring Summer 2020 collection. The brand has accepted the challenge of communicating through colors, texture and cuts by dragging itself into the absolutely successful ambition of translating perception into product.